You have done it. After Weeks or months of planning, designing and writing, your new business website is up. It is so beautiful, it functions perfectly, and you are rightly proud. You uncork the proverbial champagne, share the link with as many people as you can and then...? This is the end of the story for many business owners in the UK. The website is handled as a printed piece of brochure: a fixed, single investment item, which, after it has been completed, stands on the shelf of the web to do the work. That is a hazardous and expensive misperception, though. Your site does not have to be a brochure; it is an engine. It is your 24-hour salesperson, your online storefront and your main communication centre. And it, just like the engine in your company van, requires regular checkups to be in good shape and operate without a breakdown at the time you need it the most. That is where the website maintenance service is introduced. It is the hard-core, daily work that makes yo...